Where The Suckers Moon

Author: Randall Rothenberg
Publisher: Vintage
ISBN: 0307833542
Size: 68.90 MB
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" Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

What To Study

Author: Eric Freedman
Publisher: Kaplan
ISBN: 9780684843889
Size: 57.93 MB
Format: PDF, ePub, Docs
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... The Advertising Proceds at Work (Advertising Educational Foundation Video)
David Ogilvy: An Autobiography, by David Ogilvy (John Wiley & Sons) Going
Negative: How Attack Ads Shrink and Polarize the Electorate, by Stephen
Ansolabehere and Shanto Iyengar (Free Press) Satisfaction Guaranteed: The
Making of the American Mass Market, by Susan Strasser (Pantheon) Where the
Suckers Moon: The Life and Death of an Advertising Campaign, by Randall
Rothenberg (Vintage) ...

No Logo

Author: Naomi Klein
Publisher: Vintage Canada
Size: 30.21 MB
Format: PDF
View: 7227
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... the Changing Character of Contemporary Social Life. Thousand Oaks: Pine
Forge Press, 1996. Rodrik, Dani. Has Globalization Gone Too Far? Washington:
Institute for International Economics, 1997. Rorty, James. Our Master's Voice.
New York: The John Day Company, 1934. Ross, Andrew, ed. No Sweat: Fashion,
Free Trade, and the Rights of Garment Workers. London: Verso, 1997.
Rothenberg, Randall. Where the Suckers Moon: The Life and Death of an
Advertising Campaign.


Author: David Shayne
ISBN: 9780823030811
Size: 68.36 MB
Format: PDF
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Stuart Elliott of the New York Times, Randall Rothenberg of Advertising Age, and
David Kennedy of Wieden + Kennedy were kind enough to share their thoughts
about MAD's influence on MADison Avenue. ... Warren Berger's Advertising
Today and Randall Rothenberg's Where the Suckers Moon: The Life and Death
of an Advertising Campaign filled my gaps in knowledge about the world of
advertising, as did The Milk Mustache Book by Jay Schulberg. Finally, I would
like to dedicate ...

Encyclopedia Of Business Information Sources

Author: Linda D. Hall
Publisher: Gale Cengage
ISBN: 9780787697037
Size: 36.50 MB
Format: PDF, ePub, Docs
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Aims to maintain a self-regulatory mechanism that responds constructively to
public complaints about national advertising and which significantly improves
advertising performance and credibility. ADVERTISING AGENCIES See also:
ADVERTISING GENERAL WORKS Where the Suckers Moon: The Life and Death
of an Advertising Campaign. Randall Rothenberg. Random House, Inc. • 1995.
$16.00. Presents the story of an advertising agency's failed automobile campaign
. CD-ROM ...

Automobile Magazine

Size: 64.75 MB
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Vintage Books, 480 pages WHERE THE 1 n SUCKERS 1 "MOON The Life and I
Death of an Advertising Campaign RANDALL ROTHENBERG -Simply Iho belt
booh about □dvoftiting I havo «vor ml.' -»«,».«-» — - —- — . Rivethead by Ben
Hamper Few groups are more derided than UAW autoworkers, but how many
observers actually know what it's like to build cars for a living? Allow fourth
generation shop rat Ben Hamper to take you inside the industrial fortress of
Greaseball Mecca ...

The New Yorker

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Randall Rothenberg, who was the advertising columnist for the Times in the late
eighties, and who wrote one of the best books on the industry, "Where the
Suckers Moon: The Life and Death of an Advertising Campaign," says, "The
advertising business was built on top of network television. Advertising was a
software business. It was all about creating a product and stamping it out over
and over again." But a typical American household today has a choice of more
than a hundred TV ...


Size: 39.44 MB
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After the agency lost Subaru in 1993, the office shut down and DeBellis —
described in Where the Suckers Moon: The Life and Death of an Advertising
Campaign as "Izzy the squeaky- voiced copywriter" — returned to New York to
work at Wieden there. "If getting into Saatchi was getting into the business,
Wieden + Kennedy was my coming of age," he says. "I probably learned more
than I produced while there. The place doesn't make you better, but it does create
an environment ...

America History And Life

Size: 42.90 MB
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Where the Suckers Moon: The Life and Death of an Advertising Campaign. New
York: Vintage Books, 1995. 465 pp. Journalism & Mass Communication Quarterly
1996 73(2): 505-506. Jordan, Tom. 34:10845 1940V58 Ward, James A. The Fall
of the Packard Motor Car Company. Stanford: Stanford U. Pr., 1995. 309 pp.
Journal of American History 1996 83(2): 664-665. Furlong, Patrick J. Journal of
Economic History 1996 56(3): 751-752. Baranoff, Dalit. Dissertations 1993 34:
10846 ...