Where The Suckers Moon

Author: Randall Rothenberg
Publisher: Vintage
ISBN: 0307833542
Size: 61.69 MB
Format: PDF
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" Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

Where The Suckers Moon

Author: Randall Rothenberg
Publisher: Vintage
ISBN: 0679740422
Size: 14.37 MB
Format: PDF, Mobi
View: 692
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A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing.

Getting The Bugs Out

Author: David Kiley
Publisher: John Wiley & Sons
ISBN: 9780471263043
Size: 74.69 MB
Format: PDF
View: 3843
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In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen.

A Big Life In Advertising

Author: Mary Lawrence
Publisher: Simon and Schuster
ISBN: 9780743245869
Size: 54.84 MB
Format: PDF, Docs
View: 682
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One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.

Truth In Advertising

Author: John Kenney
Publisher: Simon and Schuster
ISBN: 1451675569
Size: 74.27 MB
Format: PDF, ePub, Mobi
View: 2030
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Truth in Advertising is debut novelist John Kenney’s wickedly funny, honest, at times sardonic, and ultimately moving story about the absurdity of corporate life, the complications of love, and the meaning of family.

Great Brand Blunders

Author: Rob Gray
Publisher: Crimson Pub Limited
ISBN: 9781780592299
Size: 48.30 MB
Format: PDF, Kindle
View: 6614
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Both humorous and analytical, Great Brand Blunders explores the reasons why things went horribly wrong (as well as chuckling from the sidelines) and offers important lessons for marketing professionals and students.