Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Size: 51.74 MB
Format: PDF, Mobi
View: 5755
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Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.


Author: Josh Bernoff
Publisher: Harvard Business Press
ISBN: 1422162338
Size: 51.15 MB
Format: PDF, Mobi
View: 1385
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At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers.

Open Leadership

Author: Charlene Li
Publisher: John Wiley & Sons
ISBN: 9780470636695
Size: 64.49 MB
Format: PDF, Docs
View: 303
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Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and ...

Social Media

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1442265256
Size: 66.62 MB
Format: PDF, ePub, Docs
View: 4393
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This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.


Author: Katie Lee
Publisher: Simon and Schuster
ISBN: 9781439183694
Size: 34.24 MB
Format: PDF, ePub
View: 2403
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EAT, SURF, LOVE. A butterfly flaps its wings in New York City . . . and a groundswell forms in Mexico. . . . Sometimes the biggest ripples come from the smallest events.

Can T Buy Me Like

Author: Bob Garfield
Publisher: Penguin
ISBN: 1101595337
Size: 71.67 MB
Format: PDF, Mobi
View: 7218
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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass ...

Beyond The Babble

Author: Bob Matha
Publisher: John Wiley & Sons
ISBN: 0470200480
Size: 36.63 MB
Format: PDF, Kindle
View: 276
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Praise for Beyond the Babble "Beyond the Babble is a significant contribution to the practice of employee communications ?very pragmatic and useful in crafting a communication program that really works."? —Harlan Teller, chief knowledge ...

Google For Business

Author: Chris Brogan
Publisher: Que Publishing
ISBN: 0789749149
Size: 54.28 MB
Format: PDF, ePub, Docs
View: 2029
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Reveals why Google+ offers business opportunities available nowhere else.