Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Size: 12.54 MB
Format: PDF, ePub, Docs
View: 1935
Download Read Online
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage.


Author: Josh Bernoff
Publisher: Harvard Business Press
ISBN: 1422162338
Size: 25.63 MB
Format: PDF, Docs
View: 351
Download Read Online
At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers.

Open Leadership

Author: Charlene Li
Publisher: John Wiley & Sons
ISBN: 9780470636695
Size: 46.58 MB
Format: PDF, ePub
View: 7305
Download Read Online
Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and ...

Can T Buy Me Like

Author: Bob Garfield
Publisher: Penguin
ISBN: 1101595337
Size: 46.87 MB
Format: PDF, Docs
View: 5275
Download Read Online
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass ...

Beyond The Babble

Author: Bob Matha
Publisher: John Wiley & Sons
ISBN: 0470200480
Size: 29.10 MB
Format: PDF, Kindle
View: 2553
Download Read Online
Praise for Beyond the Babble "Beyond the Babble is a significant contribution to the practice of employee communications ?very pragmatic and useful in crafting a communication program that really works."? —Harlan Teller, chief knowledge ...

Google For Business

Author: Chris Brogan
Publisher: Que Publishing
ISBN: 0789749149
Size: 23.49 MB
Format: PDF, ePub, Docs
View: 4505
Download Read Online
Reveals why Google+ offers business opportunities available nowhere else.


Author: Katie Lee
Publisher: Simon and Schuster
ISBN: 1451688105
Size: 79.29 MB
Format: PDF, ePub, Docs
View: 4560
Download Read Online
After finding an incriminating text on her husband's phone, screenwriter Emma Walker leaves New York City for a coastal town in Mexico.

Ethics In Public Relations

Author: Patricia J Parsons
Publisher: Kogan Page Publishers
ISBN: 0749455675
Size: 45.74 MB
Format: PDF, Mobi
View: 4008
Download Read Online
Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate ...