Groundswell

Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Size: 15.12 MB
Format: PDF, Docs
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Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.

Customer Centric Marketing

Author: Neil Richardson
Publisher: Kogan Page Publishers
ISBN: 0749472103
Size: 45.11 MB
Format: PDF
View: 5331
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... Journal of Service Management, 24(4), pp 356–81 AMA (2013) www.ama.org/
AboutAMA/Pages/Definition-of-Marketing.aspx [accessed 15 June 2014]
Anderson, C (2008) The Long Tail: Why the future of business is selling less of
more, Hyperion, New York Baines, P, Fill, C and Page, K (2008) Marketing,
Oxford University Press, Oxford Bernoff, J and Li, C (2011) Groundswell,
Expanded and Revised Edition: Winning in a world transformed by social
technologies, Harvard Business ...